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The first thing of consideration is that search engine ranks pages not sites. This means that you will not achieve a true high ranking for your website if you try to optimize an index page with twenty keywords or more. If you optimize all keyword phrases on a separate page, different pages of your website will appear for different key phrases. In case you can not use your keyword in the domain name use it in the url of some page that is within your website. When this url is used in the file name of the page, the page will get promoted in relevance for the given keyword. All search engines show the url of specific internal pages also when you search for that particular page. Another aspect is that search engines do not recognize graphics and JavaScript. When you use images it is required to use the alt attribute related to it. Without alt tag there is nothing in the code that would tell the robots about the content related to the images used by you in WebPages. The situations changes whenever you use the alt attribute with the value that that corresponds with what the image tells your visitors. Initially alt attribute is there to provide the alternative text for an image for a reason that was not shown by visitor browser, Thus you can use different key phrases to be named as separate pages and later promote them individually in the search engines as it is difficult to consider all the keywords on the home page of the website. Similarly use the alt tag as an alternate for images so that search engine spiders are easily able to recognize it. Summary Promoting different phrases of keywords as separate web pages and defining the ALT attribute in images is another aspect of web promotion to promote websites in the ladder of search engine rankings.
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