Relevant search engine ranking factors for SEO Services

There are also certain relevant considerations that a spider considers while visiting your website. This includes the proximity of keywords in the beginning of the page. Spiders generally do not see the webpage as humans do. Generally a left hand menu pane on your web page is generally not given attention by people visiting your website. But spider will read your menu first before passing to the main content because it is closer to the beginning of the code.

Keyword density is another factor that needs consideration. An appropriate keyword density can be considered as 2-6%. The keyword defined in the title tag must be used in the first paragraph of the content. During the first visit the spider does not know which words your pages relate to. By reading your html code the spider is able to guess the exact words that make the theme of your website. Then spiders compress your page and indexes associated with it. To keep things simple you can consider this index as a set of all the words found on your web page with certain important parameters associated with each word and their proximity.

Similarly use of JavaScript is also prohibited. Even if the search engine spider is intelligent enough to read the script, still you are unable to put anything in the code to define the attributes of your website.  Moreover search engine spiders also have a limit on loading page content. Googlebot does not read more than100kb of your page even though it is whether there are keywords at the end of your page. So if keywords are used beyond this limit they are invisible to the spiders. So it is a good habit not to overload the head section of your page with scripts and styles. It is good to link them from outer files otherwise they will push away your important text content.

Another aspect is the use of alt tag in images. This helps the search engine spiders to find the corresponding text related to an image.

Summary

Search engine spiders take certain relevant factors for ranking of web pages in SEO services. This includes he proximity of keywords, density of keywords, use of JavaScript in coding, use of alt tag in images and finally what is the exact combination of keywords that makes the theme of your website.

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